Concordia University, Nebraska Launches “Be Known,” a New Brand Campaign

Concordia University, Nebraska is launching a new, integrated undergraduate marketing campaign called “Be Known” to emphasize the university’s commitment to offering excellent academics within a Christ-centered, Lutheran community. The campaign launched nationwide on Tuesday, July 18. 

The new campaign receives its inspiration from Galatians 4:9a and 1 Cor. 8:3, “But now that you have come to know God, or rather to be known by God...” and “But if anyone loves God, he is known by God.”   

“With the ‘Be Known’ campaign, we want to showcase the three most important facets of Concordia,” said Emily Witt, associate vice president of marketing and communications. “Here, you can be known by God through Jesus Christ, be known by your community on campus and be known for making a Christ-like impact on the church and world.” 

The campaign will run across digital, print, broadcast and mobile channels. As with previous Concordia Nebraska campaigns, the “Be Known” branding highlights life on campus, from academics to student activities to athletics to worship opportunities. 

“At Concordia, we want our students to be able to say ‘yes’ to four questions,” said Dr. Bernard Bull, president. “Have I found my people? Do I feel valued and sought after by someone I respect? Can Concordia Nebraska help me accomplish or discover goals for my future? Has Concordia removed financial barriers that would keep me from attending, flourishing and graduating? This new campaign will, prayerfully, help prospective students to see that the answer to these questions is ‘yes’ for them.” 

Examples of the “Be Known” brand campaign can be found at cune.edu/here.