What is Strategic Communication?

Strategic communication is one of many majors offered at Concordia University, Nebraska, but it is also one that is commonly overlooked or misunderstood. 

Strategic communication is the combination of all branches of communication. This includes advertising and marketing, social media and public relations. Strategic communication professionals use communication tools to build stories, communities, brands and more through a focus on strategy. 

A strategic communication major is an area of study focusing on the ways that people interact with each other. Many of these programs study public relations to learn how businesses and nonprofits engage with the public to influence their opinions and react to emergency situations using public outreach efforts.

Strategic communication programs teach students effective interpersonal, organizational and mass communication, and how these skills apply to real-world challenges. This education allows students to design persuasive content and effective communication plans for a plethora of organizations. Many programs also teach students how to conduct research to enhance their designs and diverse communication campaigns. 

Even with a fuller understanding of what strategic communication is, the career outcomes of this degree may seem ambiguous. Since the degree focuses on different forms of communication, there are many options for strategic communication graduates. Some of these options include human resources specialist, social media marketing, public relations specialist, political analysts and digital strategist. 

Strategic communication is a very versatile and useful field. It is used in some capacity in many of today’s organizations and can be tailored to the student’s personal career goals. It allows students to enter the job industry with honed communication skills and a wide variety of experiences to enhance their organizations performance.

The strategic communication program at Concordia University, Nebraska integrates a liberal arts education with theoretical knowledge and practical experience to provide students with the communication skills they need for meaningful personal, professional and social relationships, so they can fulfill their callings in strategic communication vocations. Learn more about the strategic communication program here.